Wordpress Web Design: User Experience Optimization (UX Design) in these 6 Steps
Steal my top converting web designs here: http://bit.ly/webblueprints. User Experience Optimization or UXO is the process of making your website a more engaging. This is where viewers are actually clicking, scrolling, and participating in the content on the page. I’ll outline a few simple tactics in this video.
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Video Notes:
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UXO or User Experience Optimization can include a lot of really cool or non traditional techniques that you build into your page in order to engage with your website visitors.
Google wants to see that your visitors are actually a part of the content experience and therefore is ranking pages more often based on the ability to keep a viewer on your page.
Here are some user experience optimization techniques that I cover in this video:
Read More links- add a read more link or dropdown to your pages in order to entice your readers to stay more engaged. This process can be set up and managed in your Google analytics.
Infographics- taller images especially are valuable for user experience as tall images require the user to continuously scroll through your page in order to read their content.
List post example- Go beyond the top 10 list Studies show that the larger your list the longer you’ll keep the viewer on the page. Experiment with 25 things, 37 ideas, etc.
Here’s an example of a list post I did about SEO: http://bit.ly/1BTzGqz
Rating Widget Link- this is a great technique for getting click in the SERPs. With this tactic, your web page will display with a Yelp-like rating and entice more viewers to click.
Here’s an example I use: https://wordpress.org/plugins/rating-widget/
PS- I don’t use this anymore bc it conflicts with my theme.
Arrow button- use an arrow button at the fold of your page in order to keep users reading and scrolling, then reading and scrolling.
Video and Video Playlists- this is a favorite technique of mine and one that we’ll be using a lot of with the new Facebook video embed feature. Watching a video obviously keeps them on the page longer and playlists can be combined with list posts as well.
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