Web Design: Your Website Needs A Strategy Beyond Website Design
Attention Businesses in Ireland! The goal of your website is to make more money! This Video Can Help.
Need help with Web Design? You can find us here: http://www.powerperformancemarketing.com/can-help-implement-perfect-website-strategy/
The goal of your website is to make more money, make more sales, build bigger lists, increase market penetration, add leverage to your brand & drive dominance in your industry.
In order to succeed with a website, you need to empty your mind about design. It’s almost irrelevant.
The purpose of any website is to FACILITATE the customers buying decision. Everything on the website needs to adhere to that.
When people visit a website they have no idea who you are, what you do and why they should do business with you instead of somebody else.
We have a specific strategy used by businesses used around the world that get incredible results that solves this problem and i can show and explain it to you.
Learning information is different to taking action. Sometimes people need information before taking an action on your website.
Most web design companies don’t provide content for your website. In fact, they usually ask you to provide them with the text and content for your website because they are just designers, and not focused on business growth strategies.
When content is produced for you, it always contains the 3 Forbidden Phrases which cause terrible results. You might have a good looking website but it doesn’t grow your business.
You see, the most marketing leverage available in your website is in the content. Your website is the foundation for your business. It’s what the outside world see and it creates the external perception of your business.
We take our clients through an advanced, scientifically based consultative process to create a strategic marketing message so that your customers and prospects buy from you and not your competitors.
Your website should facilitate the following 3 actions.
The first factor is to satisfy ‘’What Action Would You Like Your Website Visitors to Make?’’. For example, you may want them to call you.
To do this, you may need to create incentives such a marketing tool or discount to get them to call you.
The second factor is to satisfy ‘’What Do You Want People to Learn?’’
The Third Factor is to satisfy ‘’What Does the Website Visitor Want or
Need To Get When They Visit Your Website?’’
The answers to these 3 questions are put into a list and prioritised.
You then write Hot Button Loaded headlines to satisfy these wants and needs.
These communications will form part of the only 4 website layouts you need.
The first website layout is the ‘Big Button’ Layout. The Most important items from your prioritised list are put onto big buttons on the home page.
When somebody clicks on the Big Buttons, they are taken to informational pages called the ‘Video Layout’ page that has videos and calls to action to help the visitor make a good decision.
The third type of page to create is a a video library of FAQ’s, SAQ’s and testimonials.
The final type of page to create is a landing pages when you need to get contact information from the visitor.
Web Design:http://www.powerperformancemarketing.com/can-help-implement-perfect-website-strategy/