The case for purpose-driven design | Amy Cueva | TEDxAmoskeagMillyard
It’s easy to hear “design” and assume that the purpose of good design is purely aesthetic. But designer Amy Cueva argues for design that is rooted in a deeper purpose. She explains the origins and impact of purpose-driven design, which brings together the concepts of conscious capitalism and human-centered design to serve not just profits, but people.
Designer Amy Cueva argues for design that is rooted in a deeper purpose.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx