Secrets to Effective Web Design – Ford Saeks
Effective Web Design at http://www.primeconcepts.com/ I (Ford Saeks) have several short video clips related to Effective Web Design and Internet Marketing. This video continues the secrets of creating your Online Cash Machine a.k.a. your website.
Secret # 7: Keep the Graphic Designer and Web Programmers in Check.
Your web designer shouldnt be in control of the marketing process and you should identify your specific outcome for each area and page of your website.
Remember that you’re the marketer You need to control the sales processes. Don’t lose navigation ease for special effects. Please avoid a circus look with too many fonts, sizes and colors. Remember to construct the site with clear and redundant navigation. That means adding the main navigations choices to the top and bottom of the page.
Add a site map for the search engines and visitors. A site map is a directory listing of your pages listed on a pages for easy access. Make sure your web designer checks the visual layout and menus on a PC / MAC with different browsers. Check your site in internet explorer, Firefox and Safari. Also, some new java-type menu programs work great on one type and are all messed up on a different type of browser.
Before you hire any web design firm, or other vendor for that matter do you do diligence and check out their references. Review samples of their work too! If you dont see clear marketing messages and actions steps Find someone else.
Secret # 8: Use your Stats! Set up your tracking methods and calculate your visitor value?
This is also know as Value-Per-Visitor (VPV) Take your sales Sales $ dollars for a given period, usually a month and then divide by the number of visitors to your site = VPV (Example: 00 / 5000 = .20)
How much is each one of your site visitors worth? This will also help you determine how much you can spend in PPC too. Not to oversimplify, but if youre visitor value is only .30 cents, then you wouldnt want to bid higher than that or you’d be losing money.
For most of you watching, the point is for you to identify and calculate your sites performance benchmarks. Do you know how many people visit your site? What is your average conversion rate? Are people joining or unsubscribing from your lists. How long are they staying on your site? You can learn a great deal from your site because it tracks everything. Check your site statistics Ask your webmaster. This helps you identify areas for improvement on your site so you can turn more clicks into customers.
Use Google Analytics Its free and quite powerful. It tells you everything you want to know about how your visitors found you and how they interact with your site. The new Google Analytics makes it easy to improve your results online too. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. And the best part is that its free!
Lets Review:
1. Get clear on your outcome and purpose for your site (Add value, make a profit)
2. Get more domain names.
3. Design with marketing in mind
4. Create your top 50 Keywords
5. Help the Search Engines find you. SEM / SEO
6. Build your Database
7. Keep the Graphic Designer in check
8. Use your Stats and calculate your value-per-visitor VPV
I hope you’re excited about all the ways you now have to increase your websites performance. Each ONE of the ideas I’ve shared with you today can make you a lot of money if you take the time to implement them.
Remember, whether you’re the an Entrepreneur, CEO, Marketing Director, or Staff Member everyone on the team plays an important role in being sure all of your marketing efforts Add Value and Make a Profit.
Thank you for joining me. Until next time, I’m Ford Saeks reminding you to take action on creating and delivering the right message, to the right market, with the right methods to enjoy Profit-Rich Marketing Success! http://www.youtube.com/watch?v=nvhGqVJWCuk