How To Pick Your Perfect Website Designer – Web Design York
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How to select a web design agency in York
There are dozens of website design agencies in the York area If you want a website designed how do you choose one that offers web design in York that is perfect for you The task isnt easy It gets even harder if you are not a internet guru yourself How are you meant to know what a good website designer looks like What they do Or how much it costs Dont worry help is it hand
This easy guide should help you pick the most suitable website designer in York so you can get the website you want for a fair price
Step 1 Decide What Your Website Is For
You want your website for a reason you need to be clear about what this reason is Perhaps you want to get enquiries via email or phone Maybe you have products that you wish to sell online
For example you website might
Sell school uniforms to parent of local children online
Show a portfolio of photos to couples getting married
Advertise jobs in the local area
Whatever the reason is you need to make sure that you have it clearly defined so that any Web Design in York is done properly
Step 2 Decide The Goals Of Your Website
It is important to have an idea of what you are trying to achieve with your website After all you wouldnt hire a salesman and not brief him on what he is selling and who he is selling it to A website is no different
Your website is an online salesman that should help your business make more money as long as it is setup to target the right people with the right message
Try and be as specific as possible when setting your goals Goals such as selling more stuff or advertising what we do are no good Say exactly what you want it to achieve For example
We want to increase traffic to the website by 20 so we can generate eight more leads per month
We want to update the way the website looks because we need to be more relevant to our customers so that we can raise our rates by 10
We want to write four industryrelated articles per month because we want to help our industry so that we can form two new partnerships per month
Once your web designer in York knows what you are trying to achieve then they can design a website to meet your goals
After all How would you know if your website is a success if you dont know what its goals are
Step 3 Look At Local Competitors Websites
Spend a couple of hours looking at similar websites and see which you like Make a list of the good ones but remember one very important thing when looking around
Does the website have the same purpose and goals as yours
It is tempting to be lured by fancy features or nice graphics However if the site doesnt make you want to find out more about the company then it may not be right for you After all a website is a business tool designed to meet your goals it isnt a fancy online brochure designed to look pretty
Most web designers in York put their company details at the bottom of the page so you should be able to see who designed each site and get in touch with them
Step 4 Get Referrals
Speak to your suppliers and business colleagues and get some recommendations Try and get as much information as possible about how successful their website is Above all Make sure you ask one very important question
Does your website generate customers orders or money
They should know however you would be amazed how many people dont actually know
If they dont know or are unsure then their designer is probably unsuitable Why Well the site hasnt been built to meet any goals It is simply sitting there costing money not making any What is the point of that
Step 5 Check Out Their Web Design Portfolio
Once you have a short list of designers approach them and ask to see examples of their work This might be better done in person so they can provide more details on each of the projects
There are some vital questions you should ask any designer from York or elsewhere
Ask how successful each website is
What is the purpose of each website
What were the goals of the client and how they met them
How many visitors the website gets
How many visitors become customers
How much revenue clients or business each website generates
If the designer has done a good job they should be able to answer these questions If they dont know or are vague then this is a warning sign
Step 6 Find Out How They Will Approach Your Web Design Project
Every professional web designer in York will have a system Get them to explain how their web design system works
Web design in York can be confusing If you have a clear idea of what you are trying to achieve and the goals you are trying to meet then you will have a far greater chance of getting a good website regardless of who designs it
Following the other advice given above on picking a Web Design in York should provide an even better result