How to Design Your Website and What Colors to Use
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In this lesson I’m going to teach you how to design your website we’re going talk about what colors you should use as well that’s a pretty important element as you know on my site I use a lot of pink and you’ll understand why in just a second why that is but in this lesson we’re really going to talk about how to design your website because that’s something a lot of people get hung up on. So some of the things we’re going to talk about within this lesson are what colors to use how to leverage your competitor sites data and this is a real key thing I talked about it already in the intro but this is really key we’re also going to talk how to leverage similar sites data. So maybe your your customers also shop at Macy’s calm or other similar sites maybe it’s best buy calm and I’m going to show you how you can actually research their what they’re doing and use that to your advantage and last we’re going to talk about designing your site to convert I’ve talked about this a hundred times I mean the only purpose of your Ecommerce site is to make people into buyers make them into customers. So we’ll talk about that more later. So first up what colors to use. So here’s a chart of a bunch of different colors the main primary colors and what their meaning is. So depending on what kind of thing you’re selling or what kind of message you’re trying to get across you might want to use different colors. So I did up using pink which as you can see represents tenderness sensitive emotional sympathetic love those are the big things I was trying to convey with my website I was trying to target moms who are buying a product for their daughter. So pink was a great choice now look at effective Ecommerce well what does blue represent it represents trust smart calm natural stable power all things that I want to convey especially the trust in the smart with effective Ecommerce I want to convey to you guys that like you can trust me you know I’m a smart guy I know what I’m talking about and ultimately that you’re going to gain some power through your own Ecommerce business. So try to figure out what you’re selling and what color should go with it because that’s going to be a core component of your website of everything you do your marketing things like that. So you can find a ton of this kind of data online do your own research see what colors represent your your website your company all that the next thing talk about is leveraging your competitors sites data and I’ll give an example but first let me explain what this is. So basically you’re going to borrow all the design elements from your competitors borrowing quotes and what I mean by this is they’ve already done all the legwork for you they’ve done the research they’ve done the data collecting and trying to figure out what the best website is for your niche. So the first step is to I mean what I ended up doing to be quite honest and this is my story is I basically went to one of my competitors website one of the lesser known ones and more or less copied their site and then I kind of changed up the things that I thought they were doing wrong. So they’ve spent once again millions of dollars on designing their site and researching it making sure it works within your niche because you guys obviously for competitors you share a niche. So why not see what you can take from there now everything might not be perfect there might be problems with it