Fundamentals of Brochure Design
No matter how digital our world becomes, brochures remain a powerful and invaluable tool in any marketing arsenal. Whether you’re running a booth at a trade show, driving business to your new fashion boutique, or trying to bolster your real estate enterprise, brochures can quickly turn curious onlookers into loyal clients.
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Los Angeles Brochure Designers | The Fundamentals of Brochure Design
No matter how digital our world becomes, brochures remain a powerful and invaluable tool in any marketing arsenal. They can quickly turn curious onlookers into loyal clients. There are three important factors that go into a great brochure: design, content, and relevance. If you can master all of these key ingredients, your brochures are sure to benefit your enterprise in a big way.
This one goes without saying. An eye-catching design is paramount because that first impression is what drives people to pick up your brochure in the first place. You will want to strive for high-definition images and/or designs, accompanied by plenty of contrasting vibrant colors. Be careful about clashing color schemes. Use designs and images that reflect your overall brand while being pleasing to the eye.
When it comes to content, you want to say as much as you can in as few words as possible. Highlight the key points that are most appealing to your target audience, and be succinct about it. Don’t get swept up in long-winded narratives, or you will lose a considerable percentage of your readership early on. Emphasize what matters, offer enticing deals, keep it positive, and include calls to action (“Visit our website,” “Buy now,” “Take advantage of this great deal while it lasts”)
Your content and design should be tailored to your particular audience. For instance, if you’re selling luxury homes on the beach, your approach will be far different than if you’re promoting a rock music festival in the desert. It’s important to keep your core audience at the forefront of every creative decision you make.
COALITION TECHNOLOGIES- LOS ANGELES BROCHURE DESIGNERS
If you’re looking to achieve brochures that are visually stunning and highly persuasive, we can help. To learn more, call us for a free quote at 1-310-827-3890. Let’s make some brochures.