? Logo Design Principles & Methodology: Critique Part 2
Logo help? How do you improve your logo design? What are logo design principles to help make your logos better?
Join us for round two of critiquing logos. Chris continues to resolve design problems with careful thought and his team.
03:00 How I found out that I got into art center
09:15 Mark Sanchez – Personal Rebrand Critique
23:19 Working the old fashion way with pencil and paper can help you to iterate design ideas quickly.
24:15 Leave room for happy accidents to happen. They can lead to interesting discoveries.
29:27 How to pick the best logo: Get rid of the worst ones first.
32:45 Determine the most interesting logo by shape and flow – feathered rag
34:15 Michael Beirut: Present the logo as several patterns and as an extension to the brand
37:44 Animated Storyboard Example
39:22 Don’t try to be too clever. Make something classic and timeless designs that can be put on anything.
40:49 Top Story – Logo Critique
41:44 Go with your base emotions – Don’t over think your first impressions
43:43 What do you like/don’t like about this logo?
51:58 Being legible is much more important than being clever.
1:15:00 Q: How do I send my logo for you to review/critique?
1:20:45 Mobilien – Real Estate logo critique
1:25:23 Don’t confuse double prime marks with quotes
1:38:19 Logos cost more money because it takes time to explore ideas and concepts
1:43:00 Some of the identity systems by the world’s best designers show restraint in adding only what’s essential
1:45:15 How to draw a root three rectangle – golden proportions
1:50:24 How to find the angle of the typeface
1:54:10 Summary & Outro
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Executive Producer– Chris Do
Host– Ben Burns
Director– Erica Pead
Cinematography– Aaron Szekely, Mark Contreras
Editor– Stewart Schuster
Show Open– Roy Kang
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Typefaces: Futura, Din
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